Romina Massa's Blog

Profile Views vs. Impressions: How AI Helps You Create Content That Converts

Written by Romina Massa | Mar 31, 2025 5:09:01 PM

Why Profile Views Matter More Than Impressions

Everyone is chasing impressions. But impressions are passive. Profile views? That’s a signal. A choice. A lean-in moment.

This isn’t just a story about visibility metrics. It’s about intentional attention—and what it means to design content that earns it.

And here’s the twist: I didn’t make this content alone. I co-created it with AI.

Visibility Alone Doesn’t Convert

Let’s start where most people stop: with a spike in impressions.

They feel good. They make your dashboard light up. But they don’t tell you who’s ready to work with you, hire you, or trust your expertise.

We need a better metric for meaningful visibility.

The Problem With Vanity Metrics

This is what people celebrate on LinkedIn: viral growth, hockey-stick graphs, big reach.

But growth without depth is just noise.

The question I care about is: who cared enough to click deeper?

Interest Is Measured in Clicks, Not Likes

Because the truth is, engagement spikes fade. Trends dip. Algorithms shift.

But when someone takes the time to visit your profile? That’s interest turning into potential action.

Real Engagement = Profile Views

Over 3 months, my content earned 676 profile views.
Not huge in influencer terms.
But powerful in context.

Because each one of those views represents someone leaning in, curious, and considering: who is behind this content?

Awareness vs. Intent: The Real KPI

That’s the real pivot:

  • Impressions = awareness
  • Profile views = intent

If you’re building a brand, a business, or thought leadership—you want intent. Not just applause.

How to Drive Profile Views With Strategy

So how do you make people click through? Strategy.
Not hacks. Not keyword stuffing. Not clickbait.

You need:

  • Strong positioning
  • Emotionally intelligent messaging
  • Smart, assistive AI use
  • A consistent, human presence

Using AI for Human-Centered Content Creation

This is where AI becomes a true collaborator.

It’s not your voice. It’s your amplifier.
It’s not your soul. It’s your scaffolding.

The magic isn’t in the tools. It’s in how you wield them.

Prompting Well Is a Skill

Everything in this visual story was AI-assisted. But none of it was AI-generated on autopilot.

Prompting well takes skill. Refining outputs takes taste. And orchestrating an experience takes strategy.

(And yes—I’ve got prompt engineering certifications to back that up.)

AI Content That Converts: Final Thoughts

So here’s my takeaway:
If you want to be visible and memorable—stop chasing vanity metrics.

Track profile views.
Craft for depth.
And don’t be afraid to use AI… as long as you stay the author of your ideas.