Romina Massa's Blog | Romina Massa

Banner image with the title “Why CEO Personal Branding Is a Strategic Business Asset in 2025” in bold white text on a dark blue background, with an orange divider and a CTA below reading “Put your branding in my hands—contact me today.”

CEO personal branding has evolved from a nice-to-have into a strategic necessity. No longer confined...

Cartoon woman smiling and holding a glowing heart-shaped circuit board, surrounded by speech bubbles labeled ‘Email,’ ‘Ad Copy,’ ‘Landing Page,’ and ‘Personalized Message,’ with the text ‘AI Marketing Tools With Heart – Scaling Connection Without Losing Soul’ on a warm gradient background.

From Hours to Minutes: The New Reality of Content Creation There was a time when creating a full cam...

Quote by Kai-Fu Lee on a dark blue background with circuit patterns, stating that AI will displace jobs across sectors and require rethinking work and redistribution.

The Conversation Is Loud—But Is It Productive? The internet is flooded with content about billionair...

Calm ocean under a pale sky with centered serif text reading: “Your story is what you have, what you will always have. It is something to own.” — Michelle Obama. The visual evokes reflection and emotional depth.

A vibrant 2D digital banner featuring a cartoon-style woman on the right with expressive eyes, wavy black hair, and a patterned black-and-beige blazer. She is smiling and gesturing upward next to a glowing yellow lightbulb. On the left, bold white text reads: “HARNESSING AI FOR HUMAN-CENTERED CONTENT” across a vivid gradient background that transitions from orange to purple to blue. The composition is clean, balanced, and visually engaging.

Why Profile Views Matter More Than Impressions

Screenshot of a recruiter message saying “Hi Romina, Thanks for reaching out, but I’m not interested.”

“Thanks for reaching out, but I’m not interested.”

A LinkedIn content performance report showing 28,943 impressions with a 463.3% increase over the past 90 days. The discovery section highlights 7,473 members reached, reflecting a 547.1% growth. A blue background features bold white text stating, “From 0 to 28,943 Impressions: The Power of Smart, Organic Growth.” The image visually represents the impact of strategic, data-driven content on LinkedIn growth.

LinkedIn growth strategy that works without spending a dime on ads.

Headshots and Personal Branding collage featuring three moments from a professional photoshoot. The first image captures a makeup artist applying finishing touches. The second showcases a joyful moment with the photographer and stylist in the studio. The third is a post-shoot selfie highlighting the final look. Text on the right reads Headshots and Personal Branding with a website link for Romina Massa.

Infographic-style visual with the title ‘How Do LinkedIn Creators Make Money?’ featuring four LinkedIn creators against a modern, geometric background.

If you've spent any time on LinkedIn, you've probably seen creators talking about building a brand, ...

A collage of job rejection emails from various companies, overlaid with the quote “It’s not you, it’s us.” and the title “The Personal Side of Job Hunting.

Job hunting isn’t just about sending out resumes and perfecting interview answers. It’s an emotional...