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If you've spent any time on LinkedIn, you've probably seen creators talking about building a brand, landing high-ticket clients, or even 10x-ing their salary using LinkedIn.
But how are they actually making money?
Let’s break down the business models behind LinkedIn monetization: how creators turn content into cash.
1. LinkedIn Ghostwriting & Content Services ✍️
One of the most common ways LinkedIn creators make a living is by writing content for others. With the growing demand for personal branding and thought leadership, many executives, entrepreneurs, and businesses turn to ghostwriters to craft compelling LinkedIn posts, articles, and carousels. These professionals help their clients maintain an authoritative online presence while saving them time.
Ghostwriters typically offer services such as post ideation, content creation, engagement strategies, and profile optimization. Depending on experience and clientele, they can charge anywhere from $500 to $10,000+ per month, making this a lucrative option for skilled writers who understand LinkedIn’s algorithm and audience dynamics.
2. Coaching & Consulting 🎤
Many LinkedIn creators leverage their expertise to sell one-on-one coaching or group consulting programs, offering strategic guidance to professionals and businesses looking to grow. These coaches specialize in areas such as LinkedIn growth, sales, lead generation, career development, and business scaling.
A successful LinkedIn coach provides actionable insights, personalized feedback, and accountability, helping clients navigate challenges and achieve specific goals. Depending on their reputation and results, coaches can charge anywhere from $1,000 to $10,000 per client, making this a scalable and profitable business model.
3. Online Courses & Digital Products 📚
Creators with a proven process often package their knowledge into courses, templates, or eBooks, allowing them to generate passive income. Online courses are particularly popular because they allow LinkedIn creators to monetize their expertise without trading time for money.
Digital products can include LinkedIn growth playbooks, frameworks for content creation, sales scripts, or membership communities offering exclusive insights. A well-positioned course can range from $49 to $3,000, and successful creators generate significant revenue by building an engaged audience that trusts their insights.
4. Affiliate Marketing & Sponsorships 🤝
Some LinkedIn creators partner with brands to promote products and services in exchange for a commission or flat fee. This monetization strategy works best for creators with a highly engaged audience that trusts their recommendations.
Affiliate marketing involves earning commissions by promoting tools, software, or services relevant to their audience. For example, a LinkedIn growth expert might promote scheduling tools or AI writing assistants, earning a percentage for each sign-up.
Sponsorships, on the other hand, are direct brand collaborations where companies pay creators to feature their products in posts, newsletters, or videos. Depending on reach and niche, sponsored LinkedIn posts can earn anywhere from $500 to $10,000 per post, making this a strong revenue stream for creators with influence.
5. High-Ticket Service Sales 💼
Many LinkedIn creators aren’t just influencers—they’re business owners using content marketing to attract high-value clients. By consistently sharing insights, case studies, and success stories, they position themselves as trusted experts in their field.
Common high-ticket services include fractional CMO roles, executive branding services, B2B lead generation, and premium consulting packages. These services often command $5,000 to $20,000+ per month, depending on the level of expertise and impact.
The key to success in this model is leveraging content to build credibility and trust, leading to inbound inquiries from potential clients who already see the creator as a leader in their space.
If you’re looking to learn from top LinkedIn creators who have mastered monetization, here are six you should follow:
1️⃣ Amanda Natividad (@amandanat)
A newsletter growth expert, Amanda uses LinkedIn to drive brand partnerships and audience engagement, sharing valuable insights on content creation and marketing strategies.
2️⃣ Justin Welsh (@JustinSaaS)
An expert in solopreneurship and coaching, Justin has built a multi-million dollar personal brand by leveraging LinkedIn to attract coaching clients and teach others how to scale their businesses.
3️⃣ Katelyn Bourgoin (@katebour)
Known as the Buyer Psychologist, Katelyn helps businesses understand customer behavior to drive growth. She shares insights on marketing psychology and consumer behavior.
4️⃣ Jack Appleby (@JuiceboxCA)
A brand strategist specializing in content marketing, Jack is known for turning insights into engaging LinkedIn posts that drive brand growth and audience engagement.
5️⃣ Hala Taha (@HalaTaha)
Host of the Young and Profiting (YAP) Podcast and CEO of YAP Media, Hala leverages LinkedIn to share business insights, interview industry leaders, and provide valuable content on entrepreneurship.
6️⃣ Jasmin Alić (@thejasminalic)
A copywriter and LinkedIn expert, Jasmin coaches founders and companies on building authority through social content, focusing on buyer psychology to enhance brand strategies.
Follow these creators to see real LinkedIn monetization strategies in action!
So… Can You Really Make a Living on LinkedIn?
Absolutely. But success depends on consistency, positioning, and monetization strategy. And above all, it hinges on authenticity. The most successful LinkedIn creators don’t just chase engagement; they build trust by showing up as their true selves, sharing real insights, and adding genuine value to their audience. Monetization is a byproduct of credibility, and credibility comes from being authentic, transparent, and deeply invested in the people you serve.
3 Keys to Making Money on LinkedIn:
- Solve a real problem—your content should attract paying customers, not just engagement.
- Build trust & authority—people buy from those they trust, not from random viral posts.
- Have a clear offer—don’t just create content for fun, have a business model behind it.
Have you tried monetizing LinkedIn? What’s working (or not) for you?
