Romina Massa's Blog

Line graph titled “Content performance” showing a dramatic single-day spike in LinkedIn impressions. From January 18 to early April, impressions remain relatively low with gradual growth. On one day in mid-April, the graph shows a sharp peak reaching nearly 15,000 impressions, contributing to a total of 107,517 impressions—up 1,237.3% compared to the previous 90 days. The spike stands out clearly against the otherwise steady trend.

Satellite view of coastal landmasses meeting deep blue ocean waters, with swirls of turquoise and tan indicating shallow reefs and sediment patterns. The image highlights Earth’s natural beauty and environmental complexity. Credit: Photo by NASA on Unsplash

As artificial intelligence (AI) continues to revolutionize various industries, the environmental imp...

A flat, cartoon-style digital illustration of a woman sitting at a desk, engaging with a glowing AI on a desktop monitor. The woman has long, dark brown hair with blue ends, light skin, hoop earrings, and wears a white and black graphic blazer over a black top. She holds a coffee mug in one hand and points at the screen with the other, smiling warmly. The AI on the screen has a friendly, glowing face and responds with a slightly imperfect speech bubble. Speech bubbles read: “What’s our tone today?”, “Let’s try a stronger hook.”, and the AI replies, “You try a stronger hook.” On the desk are two sticky notes—one says “clarity = cleverness,” the other “empathy first”—plus scattered papers and a keyboard. The background features a soft rainbow gradient, evoking a modern, techy yet warm and human-centered vibe.

I’ve spent hundreds of hours earning prompt engineering certificates, taking generative AI courses a...

Banner image with the title “Why CEO Personal Branding Is a Strategic Business Asset in 2025” in bold white text on a dark blue background, with an orange divider and a CTA below reading “Put your branding in my hands—contact me today.”

CEO personal branding has evolved from a nice-to-have into a strategic necessity. No longer confined...

Cartoon woman smiling and holding a glowing heart-shaped circuit board, surrounded by speech bubbles labeled ‘Email,’ ‘Ad Copy,’ ‘Landing Page,’ and ‘Personalized Message,’ with the text ‘AI Marketing Tools With Heart – Scaling Connection Without Losing Soul’ on a warm gradient background.

From Hours to Minutes: The New Reality of Content Creation There was a time when creating a full cam...

Quote by Kai-Fu Lee on a dark blue background with circuit patterns, stating that AI will displace jobs across sectors and require rethinking work and redistribution.

The Conversation Is Loud—But Is It Productive? The internet is flooded with content about billionair...

Calm ocean under a pale sky with centered serif text reading: “Your story is what you have, what you will always have. It is something to own.” — Michelle Obama. The visual evokes reflection and emotional depth.

A vibrant 2D digital banner featuring a cartoon-style woman on the right with expressive eyes, wavy black hair, and a patterned black-and-beige blazer. She is smiling and gesturing upward next to a glowing yellow lightbulb. On the left, bold white text reads: “HARNESSING AI FOR HUMAN-CENTERED CONTENT” across a vivid gradient background that transitions from orange to purple to blue. The composition is clean, balanced, and visually engaging.

Why Profile Views Matter More Than Impressions

Screenshot of a recruiter message saying “Hi Romina, Thanks for reaching out, but I’m not interested.”

“Thanks for reaching out, but I’m not interested.”

A LinkedIn content performance report showing 28,943 impressions with a 463.3% increase over the past 90 days. The discovery section highlights 7,473 members reached, reflecting a 547.1% growth. A blue background features bold white text stating, “From 0 to 28,943 Impressions: The Power of Smart, Organic Growth.” The image visually represents the impact of strategic, data-driven content on LinkedIn growth.

LinkedIn growth strategy that works without spending a dime on ads.