Romina Massa's Blog | personal branding

Banner image with the title “Why CEO Personal Branding Is a Strategic Business Asset in 2025” in bold white text on a dark blue background, with an orange divider and a CTA below reading “Put your branding in my hands—contact me today.”

CEO personal branding has evolved from a nice-to-have into a strategic necessity. No longer confined...

A vibrant 2D digital banner featuring a cartoon-style woman on the right with expressive eyes, wavy black hair, and a patterned black-and-beige blazer. She is smiling and gesturing upward next to a glowing yellow lightbulb. On the left, bold white text reads: “HARNESSING AI FOR HUMAN-CENTERED CONTENT” across a vivid gradient background that transitions from orange to purple to blue. The composition is clean, balanced, and visually engaging.

Why Profile Views Matter More Than Impressions

A LinkedIn content performance report showing 28,943 impressions with a 463.3% increase over the past 90 days. The discovery section highlights 7,473 members reached, reflecting a 547.1% growth. A blue background features bold white text stating, “From 0 to 28,943 Impressions: The Power of Smart, Organic Growth.” The image visually represents the impact of strategic, data-driven content on LinkedIn growth.

LinkedIn growth strategy that works without spending a dime on ads.

Headshots and Personal Branding collage featuring three moments from a professional photoshoot. The first image captures a makeup artist applying finishing touches. The second showcases a joyful moment with the photographer and stylist in the studio. The third is a post-shoot selfie highlighting the final look. Text on the right reads Headshots and Personal Branding with a website link for Romina Massa.

Infographic-style visual with the title ‘How Do LinkedIn Creators Make Money?’ featuring four LinkedIn creators against a modern, geometric background.

If you've spent any time on LinkedIn, you've probably seen creators talking about building a brand, ...

A collage of words on white paper, with “Authentic” prominently displayed in bold black font. Surrounding words include “Real,” “Genuine,” “Worthy,” and “Actual,” reinforcing themes of authenticity and trust.

For years, marketers have obsessed over branding, ensuring that every post, visual, and message alig...

Line graph showing engagement from late February through February 21, starting with low activity and culminating in several sharp spikes near the end, illustrating sustained growth over time.

In the fast-paced world of digital marketing, it can be tempting to chase quick fixes: a single vira...

AI for Personal Branding: My Strategies & Actionable Tips (www.rominamassa.com)

Some of us think AI has no place in personal branding. I believe the opposite. The future belongs to...