Romina Massa's Blog

The Best AI Is Conversational: What I’ve Learned About Prompt Engineering

Written by Romina Massa | Apr 12, 2025 7:02:34 PM


I’ve spent hundreds of hours earning prompt engineering certificates, taking generative AI courses and workshops, and experimenting with conversational AI—not just asking it to write, but learning how to talk to it. The more fluid the dialogue, the more human the results. This isn’t automation. It’s collaboration.

From Instructions to Interaction

Most people start with prompt engineering as a list of commands. But at some point, if you’re paying attention, you stop scripting and start speaking. You develop a rhythm. A back-and-forth. That’s when the outputs shift—from predictable to profound.

Why Relationship Matters in Conversational AI

The more context you feed it, the more you trust the process, the better it becomes. And just like any teammate, your AI needs time to understand your style, tone, and goals. Prompting becomes less of a checklist and more of a creative dance.

How to Get Better at Prompting: Practical Tips

Building a relationship with AI is just like any creative partnership. It takes time, context, and a little patience. Here are a few things that have helped me get the most out of it:

  • Upload everything you can. Give it past content, outlines, notes, screenshots—whatever helps it “know” how you think.
  • Show, don’t tell. Instead of just describing your voice, feed it real examples. Let it mirror your tone and rhythm over time.
  • Use screenshots as context. Visual cues matter. If you’re referencing a layout, conversation, or comment thread, include the image.
  • Turn on memory (if your system can handle it). I didn’t think it would matter, but it changed everything. Once AI remembers your goals, style, and context, the output becomes sharper and more aligned.
  • Iterate like you would with a human. Don’t expect perfection on the first try. Rephrase, reframe, refine, and build together.

Over time, the AI stops being a tool and starts feeling like a teammate. And that’s when things get interesting.

Prompt Engineering Lessons Learned

  • The best prompts aren’t always long—they’re layered.
  • Context is king. 
  • Clarity matters more than cleverness.
  • AI performs better when you treat it like a collaborator, not a tool.
  • The best conversational AI learns with you.

What This Means for Marketers, Writers, and Creators

You don’t need to fear AI taking your job. You need to learn how to work with it. When used right, conversational AI doesn’t just save time;it expands your thinking. But only if you learn how to prompt it with nuance, empathy, and intent.

I didn’t expect to build a creative process with a language model. But here we are co-writing, refining, evolving. If you haven’t had a conversation with your AI lately, maybe it’s time. You might be surprised what it has to say.

Have you had this kind of experience with AI yet?
What’s the most unexpectedly “human” thing your AI has written?