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In the Media

Grateful for early recognition in the evolving space of AI-powered, people-first marketing.

  • Human-Centered Marketing: Romina Massa on Blending Traditional and Digital Strategies

    Romina Massa’s approach stands apart from traditional marketing methodologies by targeting “one human at a time.” While similar to account-based marketing, her strategy emphasizes lead nurturing and relationship building in ways that acknowledge our shifting digital reality. “We’re moving towards a world of first-party data,” Massa explains, “We need to be connecting on a personal level. We cannot be connecting the way that we have been before.”